AFA Releases 2018 ‘Naughty or Nice’ List of Which Retailers Use ‘Christmas’ in Advertising

By Melanie Arter | November 30, 2018 | 3:26 PM EST

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(CNSNews.com) - A conservative pro-family group has compiled its annual “Naughty or Nice” list of retailers evaluated on whether they use the word “Christmas” in their advertising.

The American Family Association (AFA) evaluated five areas to decide whether a retailer is ‘Christmas-friendly” in its advertising: “print media (newspaper inserts), broadcast media (radio/television), website, social media (Facebook, Twitter), and/or personal visits to the store.”

“If a company has items associated with Christmas, but did not use the word ‘Christmas,’ then the company is considered as censoring ‘Christmas,’” the AFA said on its website.

On AFA’s “naughty” list are: Barnes & Noble, Best Buy, Family Dollar, Foot Locker, Gap, Inc., The Limited, Maurice's, Nordstrom, Office Depot, Office Max, Old Navy, Pet Smart, Staples, Stein Mart, Supervalu, UncommonGoods.com, Victoria's Secret, and Walgreens.

Some retailers on the naughty list are described as such: “Company refers to Christmas infrequently, or in a single advertising medium, but not in others.” Those retailers are Best Buy, Old Navy, UncommonGoods.com, and Walgreens.

For retailers Barnes & Noble, Foot Locker, Gap, The Limited, Maurice’s, Nordstrom, Office Depot, Office Max, Pet Smart, Staples, Steinmart, Supervalu, and Victoria’s Secret, the AFA states, “Company may use ‘Christmas’ sparingly in a single or unique product description, but as a company, does not recognize it.” 

Family Dollar is the only retailer currently on the “naughty” list that was called out specifically for opening on Christmas Day.

“Family Dollar shamelessly opens their stores on Christmas morning, showing they think more of the dollar than the family,” the AFA states on its website.

Categorized as “marginal” are: Academy Sports + Outdoors, Amazon.com, CVS Pharmacy, Dollar General, Kohl's, Safeway, Sears, and Starbucks.

Academy Sports + Outdoors, CVS Pharmacy, Dollar General, Kohl's, Safeway, Sears, and Starbucks are described as: “Company refers to Christmas infrequently, or in a single advertising medium, but not in others.”

Amazon.com is characterized as marginal and described as such: “Company may use ‘Christmas’ sparingly in a single or unique product description, but as a company, does not recognize it.”

And featured on the “nice” list are: 1-800-Flowers.com, Ace Hardware, AFA Online Store, Banana Republic, Bass Pro Shops, Bath & Body Works, Bed Bath & Beyond, Belk, Big Lots, Books-A-Million, Cabela's, Cracker Barrel, Dick's Sporting Goods, Dillards, Do-It-Best Hardware, Dollar Tree, Fred's, H.E.B. Stores, HSN.com, Hallmark, Harbor Freight, Harris Teeter Stores, Hobby Lobby, Home Depot, Hy-Vee Stores, JCPenney, JoAnn Fabrics, Kirkland's, Kmart, Kroger, L.L. Bean, Lowe's, Macy's, Marshalls, Meijer, Menard's, Michael's Stores, Neiman Marcus, Pier One Imports, ProFlowers.com, Publix, QVC.com, Rite Aid, Sam's Club, Scheels Sporting Goods, Super D Drug, TJ Maxx, Toys R Us, True Value, Wal-Mart, and Zappos.com.

The list is being continually update, the AFA stated. Only national companies are evaluated “naughty” or “nice.”

 


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