Anheuser-Busch Taking Toll-Free Calls for Comments on Its NFL Sponsorship

By Craig Bannister | October 2, 2017 | 11:31 AM EDT

Anheuser-Bush products are advertised during NFL games. (Screenshot)

Anheuser-Busch is using its toll-free customer line to collect public feedback regarding its sponsorship of ads on National Football League (NFL) broadcasts in light of players’ protests of the National Anthem at games.

When customers call the company’s customer service line - 1 (800) DIAL BUD (342-5283) – a recorded message explains that their first option is to comment on the NFL controversy: “If you are calling with questions or comments about Anheuser-Busch’s sponsorship of the NFL, please press one.”

Upon choosing that option, callers are reminded of the company’s unwavering support of the nation’s military, flag and National Anthem – then asked for provide their feedback:

“At Anheuser-Busch, we have a long heritage of supporting the nation’s armed forces, veterans and military dependents. The national anthem is a point of pride for our company and for the 1,100 veterans that we employ. Please feel free to share your feedback after the tone.”

The new message and option were, reportedly, added after the company’s customer service phone line was temporarily disrupted on Friday due to the volume of calls regarding its NFL sponsorship prompted by social media campaigns.

"Regarding the call volume, we did experience a spike in call volumes on Friday related to the NFL and believe it was the result of an increase in mentions on social media regarding our consumer phone line," a company spokesman told

In response to the volume of calls, Anheuser-Busch added the NFL sponsorship feedback feature as its primary caller option.

An Anheuser-Busch spokesperson provided the following statement to

"These are complex issues that require in-depth discussions and nuanced debate. What I can say is that at Anheuser-Busch we have a long heritage of supporting the institutions and values that have made America so strong. That includes our armed forces and the national anthem as well as diversity, equality and freedom of speech. We proudly employ over 1,100 military veterans and we work every day to create an inclusive environment for all of our employees. Because only together can we achieve our dream of bringing people together for a better world."

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