America’s Biggest Companies Know Alienating Christian Investors Is Also ‘Bad for Business’

By Dan Celia | September 20, 2019 | 3:51pm EDT
(Photo by Eric Thayer/Getty Images)

Over the summer, CEOs from about 50 companies signed onto a full-page ad in The New York Times, stating the recent abortion laws in Georgia, Missouri, Alabama and Ohio that protect life are “bad for business.”

The “Don’t Ban Equality” ad, according to WORLD Magazine, announced: “It’s time for companies to stand up for reproductive health care. … Restricting access to comprehensive reproductive care, including abortion, threatens the health, independence and economic stability of our employees and customers. Simply put, it goes against our values, and is bad for business.”

But notice that for the most part Fortune 500 CEOs did not sign on to the ad. Many of the companies that did, WORLD reported, included smaller, privately held, lesser known start-ups with fewer than 50 employees that are situated on the coasts, unaffected by the abortion laws. A few notable exceptions included Twitter CEO Jack Dorsey, who signed under Square Inc., and designer Diane von Fürstenberg.

What would have been “bad for business” is if these Fortune 500 companies had signed the pro-abortion statement, thereby alienating millions of pro-life Christian investors—and their billions of investment dollars.

Top companies know that Christian investors are paying attention to their actions, and the faithful are knowledgeable and passionate about how their God-given resources are used. Over the past several years, I have seen a dramatic increase in the number of investors who want to honor God with the money He has entrusted to them. And more and more of America’s top companies are finally listening and starting to respect this biblical stance in investing.

Biblically responsible investing, or BRI, has grown exponentially as Christians become more aware of how their money is being used and want to ensure that their resources, which are God’s to begin with, aren’t invested in companies that ultimately displease God.

A growing number of people want information to make sure their dollars are not invested in abortion, pornography, gambling and a host of other anti-biblical causes.

Christians make up a huge percentage of investors across America, and my goal for the past 30-plus years has been to educate this segment of investors to take a stand against company stocks where executives are allowing their personal ideology to get in the way of the responsible stewardship of stockholders’ money. Many investors today, especially the faithful, want to stay away from companies who are supporting a disgusting and offensive agenda. If Christians come together to invest biblically, there’s no telling how the culture will be impacted.

Dan Celia is President and CEO of Financial Issues Stewardship Ministries, Inc., and host of the nationally syndicated radio and television program “Financial Issues,” heard daily on more than 600 stations across the country and reaching millions of households on the National Religious Broadcasters Network, BizTV and Dove-TV. To learn more, visit


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