Santa Clutching An AR-15 Targets Attention

Eric Scheiner
By Eric Scheiner | November 28, 2016 | 11:40 AM EST

KTXL-TV reports, an electronic billboard in Rancho Cordova, California attracted attention over the weekend because it shows a Santa Claus holding an AR-15 rifle.

The sign is an advertisement for the Black Friday sale at Ammo Depot.

Brandon Lungren, one of the owners of Ammo Depot says, "There's a lot of people out there that when they see a picture of a firearm, or an AR-15, or anything along those lines, they inherently think it's evil."

When a KTXL reporter went to a local shopping mall to ask people their thoughts on the sign, not one person was offended.

“It’s just freedom, like - they’re having fun,” one shopper told the reporter.

“I personally, I don’t have a problem with it,” said another shopper.

Lungren says he would be happy to have an open dialogue with anyone who finds the billboard offensive.

Eric Scheiner
Eric Scheiner
Eric is the Senior Video Producer for

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