KTXL-TV reports, an electronic billboard in Rancho Cordova, California attracted attention over the weekend because it shows a Santa Claus holding an AR-15 rifle.
The sign is an advertisement for the Black Friday sale at Ammo Depot.
Brandon Lungren, one of the owners of Ammo Depot says, "There's a lot of people out there that when they see a picture of a firearm, or an AR-15, or anything along those lines, they inherently think it's evil."
When a KTXL reporter went to a local shopping mall to ask people their thoughts on the sign, not one person was offended.
“It’s just freedom, like - they’re having fun,” one shopper told the reporter.
“I personally, I don’t have a problem with it,” said another shopper.
Lungren says he would be happy to have an open dialogue with anyone who finds the billboard offensive.