Blog

Rapper Jay-Z Is New Face of NFL’s Social Justice Initiative, Will Help Choose Super Bowl Performers

By Craig Bannister | August 14, 2019 | 12:15pm EDT

Jay-Z

(Getty Images/Guillaume Baptiste)

Rapper Jay-Z will be the face of the National Football League’s (NFL) new social justice initiative, “Inspire Change,” the NFL announced Tuesday.

The rapper and his entertainment company, Roc Nation, have entered into a multiyear partnership “to amplify the league’s social justice efforts,” the NFL says.

Roc Nation will help dictate which entertainers are selected to perform at the Super Bowl and other NFL events.

Jay-Z will also provide podcasts and entertainment fare via his Roc Nation entertainment company. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country,” NFL Commissioner Roger Goodell said.

The “Inspire Change” social justice initiative was launched early this year, following more than two years of negotiations with NFL players after players began protesting during the playing of the National Anthem before games.

Rapper Jay-Z’s company, Roc Nation, will partner with the NFL in a blockbuster new deal. | @CarleyShimkus pic.twitter.com/xja4ekt19G
— Fox & Friends First (@FoxFriendsFirst) August 14, 2019

CNSNews Reader,

The media are hard at work weaving a web of confusion, misinformation, and conspiracy surrounding the COVID-19 pandemic.

CNSNews covers the stories that the liberal media are afraid to touch. It drives the national debate through real, honest journalism—not by misrepresenting or ignoring the facts.

CNSNews has emerged as the conservative media’s lynchpin for original reporting, investigative reporting, and breaking news. We are part of the only organization purely dedicated to this critical mission and we need your help to fuel this fight.

Donate today to help CNSNews continue to report on topics that the liberal media refuse to touch. $25 a month goes a long way in the fight for a free and fair media.

And now, thanks to the Coronavirus Aid, Relief, and Economic Security (CARES) Act, you can make up to a $300 gift to the 501(c)(3) non-profit organization of your choice and use it as a tax deduction on your 2020 taxes, even if you take the standard deduction on your returns.

— The CNSNews Team

DONATE

Connect