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Poll: Social Media Posts More Likely to Make Someone’s Day Than Ruin It

Craig Bannister
By Craig Bannister | September 8, 2017 | 4:44 PM EDT

Social media comments can make, or break, someone's day.

A recent YouGov poll examined the emotional effects of both nasty and nice comments made about people on social media, like Twitter and Facebook.

YouGov reports that the survey, conducted August 28-29, shows that social media “likes” and “dislikes” aren’t especially important to those who post on social media – but, that a comment posted about them has the power to either make (61%), or ruin (26%), someone’s day:

“While 26% of Americans post photos of themselves once a week or more, only 10% say that getting “likes” is very important to them. A total of 39% said that likes were at least somewhat important to them.”

“For many, a more personal dose of internet feedback has a greater impact. 61% said that reading a comment on their own post had made their day – only 26% said that a comment had ruined their day.”

“I have read a comment (i.e., on my post or someone else’s) that has ruined my day” (Adults with a social media account):

  • Strongly Agree: 10%
  • Somewhat Agree: 17%
  • Neither Agree nor Disagree: 28%
  • Somewhat Agree: 16%
  • Strongly Disagree: 30%
  • Net: Agree: 26%
  • Net: Disagree: 45%

“I have read a comment (i.e., on my post or someone else’s) that has made my day” (Adults with a social media account):

  • Strongly Agree: 26%
  • Somewhat Agree: 35%
  • Neither Agree nor Disagree: 28%
  • Somewhat Agree: 4%
  • Strongly Disagree: 6%
  • Net: Agree: 61%
  • Net: Disagree: 10%

See full YouGov report.


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