The Parents Television Council (PTC) has released its list for parents who want to reward advertisers who sponsor kid-friendly programs – and shun those who don’t – this holiday season.
PTC names both the “Best” and “Worst” advertisers, by category, for purveyors of everything from cars and consumer goods to fast food and department stores.
Advertisers on the “worst” list sponsored programs like "Empire," "Star," "Lucifer," and "The Mick," and others that contained explicit language, graphic violence and/or sexual content – and even encouraged teen sex with adults and displayed incestuous sexual fantasies by children.
“Year after year the networks increase the volume of inappropriate content on TV shows that kids are able to access,” warns PTC President Tim Winter.
“Brands should be rewarded for investing their media dollars that support a safe media environment for children; and brands should be penalized for sponsoring programs that underwrite graphic sex, violence, or profanity and then market that harmful content to kids,” Winter says. Some advertisers, such as Toyota and McDonald's, have actually changed their ways, moving from the "Worst" to the "Best" in a single year.
Here is PTC’s list of “Best” and “Worst” advertisers for holiday shoppers:
Procter & Gamble
TJX (TJ Maxx, Marshalls, Home Goods)