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Holiday Shopping Guide for Parents Who Support Kid-Safe Programs

Craig Bannister
By Craig Bannister | November 14, 2017 | 12:36 PM EST

PTC publishes holiday shopping guide for concerned parents. (Screenshot)

The Parents Television Council (PTC) has released its list for parents who want to reward advertisers who sponsor kid-friendly programs – and shun those who don’t – this holiday season.

PTC names both the “Best” and “Worst” advertisers, by category, for purveyors of everything from cars and consumer goods to fast food and department stores.

Advertisers on the “worst” list sponsored programs like "Empire," "Star," "Lucifer," and "The Mick," and others that contained explicit language, graphic violence and/or sexual content – and even encouraged teen sex with adults and displayed incestuous sexual fantasies by children.

“Year after year the networks increase the volume of inappropriate content on TV shows that kids are able to access,” warns PTC President Tim Winter.

“Brands should be rewarded for investing their media dollars that support a safe media environment for children; and brands should be penalized for sponsoring programs that underwrite graphic sex, violence, or profanity and then market that harmful content to kids,” Winter says. Some advertisers, such as Toyota and McDonald's, have actually changed their ways, moving from the "Worst" to the "Best" in a single year.

Here is PTC’s list of “Best” and “Worst” advertisers for holiday shoppers:

CARS

Best

Worst

Mazda

Honda

Chrysler

Subaru

Toyota

BMW

Ford

Nissan

Kia

 

 

CELL PROVIDERS

Best

Worst

AT&T

Sprint

Verizon

T-Mobile

 

CONSUMER BRANDS

Best

Worst

Procter & Gamble

Unilever

Smucker’s

Mondelez

Hershey

Mars, Inc.

 

CONSUMER ELECTRONICS

Best

Worst

Amazon

Samsung

Apple

Microsoft

Google

 

 

CREDIT CARDS

Best

Worst

MasterCard

Discover

Capital One

American Express

 

DEPARTMENT STORES

Best

Worst

TJX (TJ Maxx, Marshalls, Home Goods)

Macy’s

Sears

Kohl’s

 

DISCOUNT RETAIL

Best

Worst

Walmart

Target

 

K-Mart

 

FAST FOOD/QSR

Best

Worst

McDonalds

Burger King

Starbucks

Wendy’s

Dairy Queen

Subway

Chipotle

Yum! Brands

 

SOFT DRINKS

Best

Worst

Coca-Cola

Red Bull

 

 


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