Despite Politically-Free Event, CMA Ratings Fall to New Low as Propaganda-Filled Shows Sour Viewers

Craig Bannister
By Craig Bannister | November 15, 2018 | 1:26 PM EST

2018 Country Music Awards (Screenshot)

Despite hosting a politically-free event in which participants repeatedly saluted U.S. military veterans, and even paid tribute to the victims of the November 7 shooting in Thousand Oaks, California – with a moment of silence, not political speeches – Wednesday night’s Country Music Awards (CMA) appears to have suffered the effect of Americans’ growing distaste for didactic, propaganda-filled awards programs.

This year's CMA show audience plummeted 34% from 2017, hitting a record low, Variety reports:

“The 2018 CMA Awards posted a new all-time low in the overnight ratings, shedding a massive chunk of the show’s audience from last year.”

“Airing from 8-11 p.m. on ABC, the awards telecast is currently at a 2.1 rating in adults 18-49 and 10.1 million viewers. Last year’s telecast drew a 3.2 rating and 14.3 million viewers, meaning this year is down a whopping 34% in the demo and 29% in total viewers.”

A Media Research Center-sponsored poll by McLaughlin & Associates released last month found that 43% of respondents nationwide say they’re “less likely to watch” live entertainment shows “because they’ve gotten to political.”

What’s more, three-quarters (74%) say they actually watch live sports and entertainment shows (like the CMAs) “to get away from politics and do not want to be bombarded with partisan political messages.”


Please support CNSNews today! [a 501(c)(3) non-profit production of the Media Research Center]


Or, book travel through MRC’s Travel Discounts Program! MRC receives a rebate for each booking when you use our special codes.