In response to cooler company Yeti’s announcement it was ending promotions for National Rifle Association (NRA) members, rival cooler companies have launched campaigns to attract pro-Second Amendment cooler consumers.
Yeti's customer's are so outraged by the company's move that they've taken to blowing up their Yeti coolers by filling them with explosives and shooting them, then posting video of the explosion on social media using the hashtag #YetiCoolerChallenge.
Pelican Coolers announced on Facebook that, for every cooler purchased in April, it will donate ten dollars to the NRA.
RTIC Coolers posted text of the Second Amendment on its Facebook page.
On Twitter, Bison Coolers reassured the nation that it continues to support both the Second Amendment and American manufacturing:
“Don't worry, we're with you America. Keep your #2ndAmendment rights safe and secure with #BisonCoolers. #MadeInUSA and proud of it!”