Top Advertisers on ABC's 'The View' Won't Denounce Anti-Christian Bigotry on Show

Michael W. Chapman | March 7, 2018 | 12:16pm EST
Font Size
ABC The View co-host Joy Behar and Vice President Mike
Pence. (YouTube) 

( -- Although two hosts on ABC's The View made bigoted, anti-Christian remarks during a recent broadcast, the top advertisers on the program have not denounced that anti-faith bigotry and they continue to advertsie on The View despite a nationwide campaign calling on them to suspend advertising until the hosts publicly apologize. 

On the Feb. 13 edition of ABC's The View, co-host Joy Behar described Vice President Mike Pence's Christian beliefs as a "mental illness." Also, co-host Sunny Hostin, a Catholic, mocked Pence's evangelical views as "dangerous." (See the video here.) 

Following that broadcast, the Media Research Center (MRC) launched a campaign -- -- for Americans to contact ABC's The View and its major advertisers to urge them to stop advertising on the show until Behar and Hostin publicly apologize for their bigoted remarks. 

More than 30,000 phone calls were placed to ABC President James Goldston. More than 8,000 calls have been placed to The View's advertisers, which include Clorox, Gerber, Expedia, HomeAdvisor, and Oreo (Mondelez International), among others. also contacted by multiple emails and twitter those five major advertisers -- Clorox, Gerber, Expedia, HomeAdvisor, and Oreo (Mondelez International) -- and asked them two questions:

1)   Do you denounce the bigoted, anti-Christian remarks made by Joy Behar and Sonny Hostin on The View?

2)   Will you publicly commit to halt all advertising on The View until Behar and Hostin publicly apologize?

HomeAdvisor CMO Allison

Despite repeated attempts to elicit an answer, not one of the advertisers responded. The companies and their top officers would not say whether they oppose the anti-Christian comments made on The View.  They also have not halted their advertising on The View


The companies and their top officers contacted by are:

Home Advisor, Chief Marketing Officer Allison Lowrie;

Nestle (Gerber), Corporate Affairs Vice President Dr. Wendy Johnson, Ph.D.;

(Image: Screenshot LinkedIn)

Nestle (Gerber), Internal Communications Senior Manager Cathy Dunn;

Oreo (Mondelez International), Corproate Affairs Director Tracy Mihas;

Clorox, Chief Marketing Officer Eric Reynolds;

Expedia, Chief Marketing Officer Aaron Price.

Gerber's Cathy Dunn.

The day after his Christian faith was mocked as a "mental illness" on ABC, Vice President Mike Pence said, "Like tens of millions of Americans today [Feb.14] will have ash on their foreheads, to mark the beginning of Lent, an overwhelming majority of Americans cherish their faith. And we all have different types of faith in this country."

"But I have to tell you," said Pence. "To have ABC, maintain a broadcast forum that compared Christianity to mental illness, is just wrong. And it's an insult not to me, but to the vast majority of American people who, like me, cherish their faith."

Pence continued,  "It demonstrates how out-of-touch some in the mainstream media are, with the faith and values of the American people. That you could have a major network like ABC permit a forum for invective against religion, like that. I call them out on that. Not because of what was said about me, but its just simply wrong for ABC to have a television program, that expresses that kind of religious intolerance."

(Screenshot: YouTube) 

Commenting on ABC's apparent support, and that of its advertisers, for anti-Christian bigotry, MRC President Brent Bozell said,  "This behavior is not only repulsive but also wildly hypocritical. The hosts of The View and everyone at ABC would denounce any disparaging comments about Islam. However, their tolerance never seems to extend to Christianity." (Emphasis added.)

Expedia CMO Aaron
Price. (LinkedIn) 

"Enough is enough!" said Bozell. "We will no longer tolerate such blatant attacks on Christianity by ABC or any other major media outlet. This issue must be taken seriously. It’s time to make it clear that this bigotry is unacceptable."  (Emphasis added.) 

Disclosure: The MRC is the parent organization of

(Screenshot YouTube) 


(Screenshot: YouTube)



mrc merch