'Bud Light' Goes Rainbow Gay and LBTQ+ in May-June

By Michael W. Chapman | May 7, 2019 | 5:42 PM EDT

(Budlight.com) 

(CNSNews.com) -- Bud Light, made by Anheuser-Busch, is launching "its first-ever rainbow aluminum bottle to celebrate World Pride" from May 12 to June 30, a period devoted to promoting and celebrating the agenda of lesbians, gays, bisexuals, and transgenders (LGBT). 

"Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it," said Andy Goeler, vice president of marketing for Bud Light, in a statement.

(Photo by Carsten Koall/Getty Images)

GLAAD is a pro-homosexual goup founded in 1985 by a small group of writers and journalists. As it states on its website, "For over 30 years," GLAAD has been at the forefront of cultural change, accelerating acceptance for the LGBTQ community."

"The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond," said Goeler.  "With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD's initiatives and the LGBTQ+ community overall."

Zeke Stokes, the chief programs officer for GLAAD, said, "For 20 consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTQ people. Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands."

The gay-rainbow-draped bottles will be available in bars nationwide in June, said the company. "For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1 to GLAAD, up to $150,000 to assist in their efforts of creating a world where everyone can live the life they love," said the company. 

Andy Goeler, vice president of marketing for Bud Light. (Anheuser-Busch, BudLight.com)

GLAAD has spent years trying to obscure the fact that in the United States HIV/AIDS is a disease that has largely affected the gay population. As the CDC states, "Gay and bisexual men are the population most affected by HIV in the United States. In 2016, gay and bisexual men accounted for 67% (26,844) of all HIV diagnoses and 82% of diagnoses among males aged 13 and older."

"A much higher proportion of gay and bisexual men have HIV compared to any other group in the United States," reports the CDC. "Gay and bisexual men are also at increased risk for other sexually transmitted diseases (STDs), like syphilis, gonorrhea, and chlamydia."

(Photo by Chris McGrath/Getty Images)

Anheuser-Busch was founded in 1852 in St. Louis, Mo. It is a multi-billion-dollar company today. Its website states, "For 165 years, Anheuser-Busch has pledged allegiance to America and its people. We take great pride in our standing as one of the country’s most iconic companies, and hold precious our responsibility to brew great-tasting, high-quality beers.

"We bring the same dedication and commitment we have for brewing great American beer to supporting the communities we call home. From showing up when disaster strikes, to making our communities safer and more responsible, to being good stewards of land and water, our Dream is unwavering:  Bring people together for a better world, for the next 165 years and beyond."

Michael W. Chapman
Michael W. Chapman
Michael W. Chapman

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