(CNSNews.com) – Brewdog, a Scottish craft beer company, announced their launch of a “non-binary, postgender beer” last week, which they called “No Label.” While the label was created in partnership with an LGBT group, the beer has stirred up controversy with some in the LGBT community, who claim that it “undermines” the diversity of the trans community.
“No Label is the world’s first ‘non-binary, postgender beer’ designed to reflect the diversity of the area and champion inclusivity,” according to Brewdog’s website.
“This 4.6% ABV Kölsch has been brewed with hops that have changed sex from female to male flowers prior to harvest. We have used these to emphasise that, just like humans, beer can be whatever the hell it wants to be, and proud of it,” it stated.
The announcement also stated that the beer was created in partnership with “LGBTQI+ events organisers Queerest of the Queer; an organization that celebrates the diversity and talent of the LGBTQI+ community. We are donating all profits from the sale of No Label to Queerest of the Queer to in turn support charities aiding transgender youth communities.”
However, some in the LGBT community are protesting the beer.
The LGBT advocacy group Stonewall told the UK’s Independent: “While it’s encouraging to see BrewDog raising money for trans youth communities, and we like the ‘No Label’ concept, we’re concerned about the language. The trans community is diverse - many trans people do not transition, or identify with binary genders, and BrewDog’s language undermines that."
“I would have thought that it might if anything be considered somewhat inflammatory,” Trans film-maker Jake Graf told the Huffington Post UK of the beer’s debut.
"The Jester hops that change sex might be perceived as making a mockery of what is a rather sensitive subject for many people too,” he said. “I would say possibly a rather misguided attempt at waving the white flag, that I can almost guarantee will be met with disdain from the community. Once again it's making light of an all too serious matter."
Brewdog also came under fire on Twitter with some users calling it “insulting” and complaining that it “feels like you’re mocking us.”
The new beer comes just months after Brewdog came under fire for an advertisement that some labeled ‘transphobic.’
The advertisement features founders James Watt and Martin Dickie asking viewers not to force them into any humiliating experiences, showing a segment in which they are dressed as female sex workers.