University Receives $3.3M For Fruit Promotion, Cooking Classes

By Eric Scheiner | July 15, 2016 | 3:02 PM EDT

Fruit (AP file photo)

( - The University of California San Diego School of Medicine Center for Community Health recently received a $3,384,909 grant from the U.S. Department of Agriculture (USDA) to increase affordable food access to participants in the Supplemental Nutrition Assistance Program (SNAP).

“Working in conjunction with Northgate González Market, the Center will develop a program to increase the purchase of fruits and vegetables among SNAP participants by providing incentives at point-of-purchase at markets in Los Angeles, Orange and San Diego counties,” The UC San Diego website says.

The website claims the effort “will include financial incentive rebates on fruit and vegetable purchases, special fruit and vegetable promotions and in-store cooking classes, store tours and education on food labeling. The program will also provide researchers with key data to better understand healthy purchasing behaviors.”

The multi-year large-scale project at UC San Diego is part of the $16.8 million in grants to help SNAP under the Food Insecurity Nutrition Incentive (FINI) program announced in June.

“This funding will enable us to significantly increase the number of consumers participating in nutrition incentive programs and the amount of USDA dollars spent on healthy eating,” said Joe Prickitt, senior director of the Southern California Nutrition Incentive Program with UC San Diego School of Medicine Center for Community Health.

Eric Scheiner
Eric Scheiner
Eric is the Senior Video Producer for

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