Kellogg’s was a sponsor of the Atlanta Gay Pride March and festival last month. Apparently, Tony the Tiger wants to make sure you and your kids “wear your stripes with pride,” gay pride that is.
The Atlanta Gay Pride March ad reads as follows:
“WEAR YOUR STRIPES WITH PRIDE
“At Kellogg, we’re an evolving culture that respects and accepts employees’ sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged.”
Also displayed on the ad is Human Rights Campaign (HRC), who considers Kellogg one of the “BEST PLACES TO WORK,” due to its support "for LGBT Equality."
An HRC Blog titled “Did Your Favorite Brands Make the Naughty or Nice List This Year?” says Kellogg’s made the nice list. “Kellogg’s, which owns the delightful treats from Keebler, Famous Amos and Rice Krispies, on the other hand, is getting everything on its Christmas List this year. It scored a 100 percent on the CEI (Corporate Equality Index),” the blog reads.
But wait, there's more. According to HRC’s Buyers Guide, Kellogg’s acquired a rating of 100, a perfect score, due to Kellogg’s efforts to support the LGBT community.
Worst of all, though, the “PRIDE” ad didn’t even get the pun right. Tigers don’t belong in “prides,” let alone pride parades.