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As Firearm Safety Improves, New Bloomberg Ad Turns to Emotional Fear-Mongering

Matt Vespa
By Matt Vespa | April 17, 2014 | 3:59 PM EDT

In Michael Bloomberg's America, guns are everywhere - and kids will blow their heads off, or something.  That's the aura of fear Bloomberg's new group, Everytown For Gun Safety, is trying to infest the nation's political psyche with in his new ad.

The fear-mongering one minute, thirty-eight second ad features a brother and sister playing hide and seek. The girl hides in the closet where she finds her parents' unsecured firearm; she handles the handgun improperly before being startled by her brother.  Then, the gun goes off.

First of all, let's take a step back from this anti-gun propaganda and look at some data.  The National Shooting Sports Foundation, using National Safety Council's data, reported that less than one percent of unintentional house-related fatalities are due to firearms:

  • During the last decade, the number of unintentional firearm-related fatalities involving children 14 years of age and under has decreased by 28 percent and by 74 percent over the last 20 years.
  • Firearms are involved in less than 1.5 percent of unintentional fatalities among children 14 years of age and under, and are among the least likely causes of unintentional fatality.
  • In the past 10 years, firearm-related fatalities in the home have dropped by 33 percent, and by 50 percent in the last 20 years.
  • Firearms are involved in fewer than 1 percent (0.5 percent) of all unintentional fatalities in the United States.
  • As firearms safety education programs have increased, the number of unintentional firearm-related fatalities have decreased.
  • Over the last decade, the rate of unintentional firearm-related fatalities has declined by 33 percent (from 0.3 in 1999 to 0.2 in 2009).
  • Unintentional firearm-related fatalities are substantially lower than the number of unintentional fatalities caused by other forms of injury.

As Erika Johnsen aptly noted on Hot Air, there are other hazards within American homes that threaten a child's well-being that are more widespread than firearms.  In fact, drowning appears to be the leading cause of death for young children.  So, when will we demand water control? Don't hold your breath for that to happen.

Even the Washington Post's Chris Cillizza wrote yesterday that Bloomberg should just go away on the whole issue, because he's doing more harm than good for the anti-gun effort:

The problem with Bloomberg's active involvement -- beyond cutting the checks -- is that it gives conservatives a way to dismiss the effort as simply his latest attempt to regulate the lives of private citizens. (It also allows the NRA -- and other like-minded groups -- to use Bloomberg as a bogeyman in fundraising appeals to their members.)

The more groups opposed to gun control are able to cast the effort to pass measures that would tighten said  [gun] laws as the efforts of a New York City billionaire bent on telling you how to live your life, the less effective the effort will be. Look at how badly Virginias reacted when Bloomberg ran stings in the Commonwealth in 2007 and when he made comments in 2012 about how so many guns used in New York City came from Virginia. People don't like others telling them how to handle their business -- especially if that person is a billionaire New York City resident who wants to regulate things like sugar in soda.

That seems obvious to most people except the guy at the center of the effort.


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