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A Commercial to Warm Your Heart

By Matt Vespa | April 9, 2014 | 12:13pm EDT

This rather heartwarming whiskey ad shows a South African man learning how to read. He attends classes, plays Scrabble with his buddies, and reads anything he can get his hands on every day.  A new book in a window display at a bookstore seems to be his inspiration to become literate.

As time goes on, he becomes more proficient in reading, learns how to become a master at Scrabble, and finally reads the book that grabbed his attention.  The author turns out to be his son, who promptly orders his father a Bell's Whisky. So, here's to the drinking man - and educated man!

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