Commentary

Media's Trump-Bashing Flopped Last Election. Why Would It Work This Time?

By Tim Graham | June 12, 2020 | 9:44am EDT
U.S. President Donald Trump hosts a roundtable discussion with law enforcement officials on police and community relations in the State Dining Room at the White House. (Photo credit: SAUL LOEB/AFP via Getty Images)
U.S. President Donald Trump hosts a roundtable discussion with law enforcement officials on police and community relations in the State Dining Room at the White House. (Photo credit: SAUL LOEB/AFP via Getty Images)

Liberals are beginning to swagger around as if the 2020 election is already over.

Eugene Robinson at The Washington Post exclaimed that President Donald Trump's reelection campaign is "beginning to look like the Titanic." Joe Biden should be preparing his inauguration remarks.

One reason for this arrogance is the absolutely punishing media coverage of Trump. The coronavirus pandemic did what some might have thought was impossible: made Trump coverage even more negative. Rich Noyes of the Media Research Center found that from March 4 (when Joe Biden had basically wrapped up the Democratic nomination) through May 31, Trump coverage on the ABC, CBS, and NBC evening newscasts was 94 percent negative. In May, it was 99.5% negative, an all-time low.

There were 474 evaluative comments about President Trump during this period, and 445 were negative. By contrast, there were only 85 evaluations of Biden, and 51 were negative (61 percent). They were nine times more negative about Trump.

This sounds a lot like the warp and woof of the 2016 campaign coverage, during which Trump drew the lion's share of media attention and it was overwhelmingly negative, while Hillary Clinton seemed like an afterthought. Even in the last three months of the campaign, Trump was evaluated four times as much as Clinton.

The Democrats thought that made her a shoo-in. It didn't turn out that way.

Here's the problem for them. Anyone who has spent time with these networks knows they have a throbbing, swelling urge to destroy Trump politically. They can't possibly be considered "referees" of presidential campaigns. One reason they've been so angry about the fate of "democracy" is they can't stand it when voters ignore their incessant advice.

Jonah Goldberg recently wrote a column in which he argued Trump must think his voters are idiots, since he proclaims he is running against the media instead of Biden. Obviously, the media aren't on the ballot. But Biden's attacks on the president cannot possibly match the media's 24/7 aggression and firepower. They are not some irrelevant bystanders, especially now that Biden is campaigning from a cold computer screen.

Their protective coverage of Lovable Grandpa Joe is just as transparent. Noyes reported that ABC, CBS and NBC could barely muster three minutes of airtime on how Biden told black voters, "If you have a problem figuring out whether you're for me or Trump, then you ain't black." NBC gave it a few seconds. ABC and CBS both rushed to "balance" the story with negative Trump news. CBS showed Biden was leading among black voters, 90 percent to 3 percent.

When it broke that Biden, in his last days as vice president, joined a list of other Obama officials requesting the "unmasking" of an American who turned out to be incoming Trump national security adviser Michael Flynn — which led to a smear about the former Army major general being a Russian pawn — the story drew merely 62 seconds of coverage: 55 seconds on ABC, 7 seconds on CBS, and none on NBC. Voters who rely on these cynics for "news" wouldn't even understand the Big Picture: that Team Obama improperly spied on the Trump campaign and was still trying to ruin Trump's presidency during the transition.

Biden's TV interviews are littered with please-trash-Trump questions, such as this beaut from MSNBC's Brian Williams: "What is President Trump's level of culpability — what's his level of responsibility, say, toward the illness and fatalities we're witnessing every few minutes these days?"

This sums up the tone of the latest evening news: How many Americans has Trump killed? They hope their nightly onslaughts demoralize Trump voters and energize Biden backers. But to many Americans, this is not journalism. It's badly disguised campaign advertising.

Tim Graham is director of media analysis at the Media Research Center and executive editor of the blog NewsBusters.org.

CNSNews Reader,

The media are hard at work weaving a web of confusion, misinformation, and conspiracy surrounding the COVID-19 pandemic.

CNSNews covers the stories that the liberal media are afraid to touch. It drives the national debate through real, honest journalism—not by misrepresenting or ignoring the facts.

CNSNews has emerged as the conservative media’s lynchpin for original reporting, investigative reporting, and breaking news. We are part of the only organization purely dedicated to this critical mission and we need your help to fuel this fight.

Donate today to help CNSNews continue to report on topics that the liberal media refuse to touch. $25 a month goes a long way in the fight for a free and fair media.

And now, thanks to the Coronavirus Aid, Relief, and Economic Security (CARES) Act, you can make up to a $300 gift to the 501(c)(3) non-profit organization of your choice and use it as a tax deduction on your 2020 taxes, even if you take the standard deduction on your returns.

— The CNSNews Team

DONATE

Connect

Sign up for our CNSNews Daily Newsletter to receive the latest news.