Commentary

Brent Bozell: The Knee-Jerk Liberals Spit At Sinclair

L. Brent Bozell III Tim Graham
By L. Brent Bozell III and Tim Graham | April 4, 2018 | 4:33 AM EDT

(Screen grab/YouTube)

Let's imagine the following statements were part of a public opinion poll. How many people would agree to these assertions?

1. "(W)e're concerned about the troubling trend of irresponsible, one sided news stories plaguing our country. The sharing of biased and false news has become all too common on social media."

2. "More alarming, some media outlets publish these same fake stories ... stories that just aren't true, without checking facts first."

3. "Unfortunately, some members of the media use their platforms to push their own personal bias and agenda to control 'exactly what people think.' ... This is extremely dangerous to our democracy."

This is precisely what the left-wing media would say about Fox News. But these statements aren't part of a poll. They are part of a script that Sinclair Broadcast Group sent to its stations across America. In a 60- to 75-second second promo, the local anchors in each market read the script, and the Trump-hating media gave birth to a large cow. Clearly, Fox News wasn't the target. They were.

So let's add some more Sinclair copy and wonder why this is offensive to liberals: "At (name of station), it's our responsibility to pursue and report the truth. We understand truth is neither politically 'left nor right.' Our commitment to factual reporting is the foundation of our credibility, now more than ever. ... But we are human and sometimes our reporting might fall short. If you believe our coverage is unfair please reach out to us ..."

The left would certainly embrace factual reporting as "the foundation of our credibility," and yada, yada. What it found offensive is that a new entity not as enlightened as it could profess this belief.

What of the second part, about Sinclair inviting criticism from its audience? No wonder the left doesn't like it. Virtually all of them have gotten rid of their ombudsmen. Networks aren't in the habit of offering corrections. Accountability is not their bag.

Sinclair has long aired conservative commentary on its local stations, and the liberal media hate that, too. MSNBC's Joe Scarborough shamelessly lectured that it is like the days of Pravda in the Soviet Union: "A national broadcasting system that is shoving propaganda down local anchors' throats straight from the pen of somebody who's a Trump acolyte," he stated hysterically, "is really, really chilling."

 

Chilling? This man appears on a national broadcasting system pushing propaganda daily. A network whose motto in former President Obama's years was "Lean Forward" (which sounded like former Communist Chairman Mao Zedong's Great Leap Forward) and that passes judgment on propaganda is why networks like Sinclair have emerged.

On HBO, John Oliver denounced Sinclair anchors as sounding like "members of a brainwashed cult." So, exactly how do anchors of news or entertainment shows across the country deliver their reports? Oliver doesn't have a script? The HBO denunciations of a "brainwashed cult" are especially hilarious, since it creates Democratic propaganda films like last year's "fly-on-the-wall" documentary "The Final Year" on Obama's team of supposed foreign-policy geniuses.

Now, remember that most of these Sinclair stations are affiliates of ABC, CBS and NBC. So liberals object to a 60-second promo — but see nothing wrong with "60 Minutes" promoting Trump's alleged porn-star lover or the forthcoming prime-time George Stephanopoulos interview hour with former FBI Director James Comey on these very same stations.

One-sided news is the best kind of news for most of the broadcast day ... as long as your "news" skews to the left.

L. Brent Bozell III is the president of the Media Research Center. Tim Graham is director of media analysis at the Media Research Center and executive editor of the blog NewsBusters.org.


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