We've never seen any indication that Kim Kardashian venerates the Blessed Virgin Mary—she is a former porn star—so her latest headline-grabbing stunt can only be seen as exploitative.
On her Kimoji Instagram page, Kardashian presents an image of herself as the Virgin Mary; she is promoting merchandise. The animated image then blurs into a colorful, psychedelic celebration of "Weed Day," an annual celebration of marijuana.
Advertised on Kardashian's Kimoji website is a candle with the same image of her as the Virgin Mary; it sells for $18. It is placed between two other items for sale: a "fire weed sock" and an "a-- tray"; the former celebrates marijuana use and the latter is a photo of her bare mammoth behind.
To top it all off, while filming scenes for "Keeping Up With the Kardashians," Kim was photographed wearing a clingy, see-through black dress with an image of the Virgin Mary emblazoned between her breasts.
We know that she and her family have been through a lot—their problems are mostly self-induced—but that is no excuse for ripping off Catholic iconography to make a quick buck and grab headline news.
Bill Donohue is President and CEO of the Catholic League for Religious and Civil Rights, the nation's largest Catholic civil rights organization. He was awarded his Ph.D. in sociology from New York University and is the author of seven books and many articles.