Kevin Sorbo: ‘Nike Blew It’

Michael Morris | September 10, 2018 | 10:58am EDT
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Actor Kevin Sorbo (Screenshot)

Following outrage surrounding Nike’s “Just Do It” ad campaign featuring former NFL quarterback Colin Kaepernick, the actor known for his more recent family-friendly films “Let There Be Light” and “God’s Not DeadKevin Sorbo responded on his social media pages, “I just returned a pair of Nike shoes to the store. …” When asked by for further comment on the social media post, Sorbo stated, “Nike blew it.”

“I just returned a pair of Nike shoes to the store,” Kevin Sorbo’s Facebook timeline photo post reads. “I complained that they hurt my feet when I stand for the National Anthem.”

Kevin Sorbo’s post came five days after Kaepernick posted the Nike “Just Do It” ad to his official Twitter page last Monday. The ad features a headshot photo of the former 49ers quarterback  who became the face of the NFL kneeling protests (Colin Kaepernick) with the words, “Believe in something, even if it means sacrificing everything.” asked for further comment on the social media post by the actor, Sorbo responding, “I laughed when I saw the hypocrisy in it. Nike blew it.

“Horrible move by them to compare the millions he is still being paid by the NFL and the millions Nike [may have given] him to whine about his misfortune and how he ‘sacrificed’ everything to make a stand against police brutality when true heroes gave their lives to protect his right to whine,” Sorbo continued. “Only in America can you fail upwardly in sports.”

Kevin Sorbo, commenting on Kaepernick’s play with the 49ers in his response to, remarked that the former backup quarterback “sucked the few times he played” and also sarcastically suggested that the NFL and NBA both “need more diversity” – “more Koreans, more Jewish players, more Russians, more Norwegians and more people from Guam. Not fair that so many African Americans are ruling the leagues. Just so unfair.” Sorbo, clarifying the sarcasm in his remark, stated that he is “a firm believer” that “you hire the best people for whatever job it is.”


According to a Sept. 3 report from ESPN, “[t]he former NFL quarterback, who is suing NFL owners for allegedly colluding to keep him out of the league, is one of the faces of a new Nike campaign meant to commemorate the 30th anniversary of the brand’s iconic ‘Just Do It’ motto.”

Gino Fisanotti, Nike’s vice president of brand for North America told ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who  has leveraged the power of sport to help move the world forward.”

“Other athletes in the ‘Just Do It’ campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James,” reported ESPN.

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