Always has decided to drop the Venus gender symbol from the packaging of its feminine products to accommodate transgender people.
Beginning in December, the Venus symbol will no longer be included on the packaging of its sanitary products, Metro UK reports.
The decision was made after transgender activists Ben Saunders and Melly Bloom contacted the company to complain.
“Could someone from Always tell me why it is imperative to have the female symbol on their sanitary products? ‘There are non-binary and trans folks who still need to use your products too you know!” transgender activist Melly Bloom tweeted.
‘We listened to you and our marketing team worked a solution. We are glad to inform you that as of December we will use a wrapper design without the feminine symbol,” Always responded.
Proctor & Gamble, which owns Always, told Metro UK that it will continue to champion girls and women but are “committed to diversity and inclusion, and after hearing from many people across genders and age groups, we realised that not everyone who has a period and needs to use a pad identifies as female.”
“To ensure that anyone who needs to use a period product feels comfortable in doing so with Always, we updated our pad wrapper design. Our mission remains to ensure no girl loses confidence at puberty because of her gender or period and we do this through our puberty education programs, by providing access to period products with programs such as #EndPeriodPoverty, and by using our brand voice to tackle societal barriers and stigmas like we did with #LikeAGirl,” Proctor & Gamble added.