“Get Woke. Go Broke,” Rep. Jim Jordan (R-Ohio) wrote Thursday, reacting to the early audience estimates for Tuesday night’s Major League Baseball (MLB) All-Star Game, which MLB moved from Georgia to Colorado because it disapproves of Georgia’s new voter integrity law.
Rep. Jordan posted his comment on Twitter, embedding a commentary in The Hill by Joe Concha explaining how MLB’s political move repulsed viewers, resulting in disastrous ratings, initially reported to be the worst ever:
“For Tuesday night's game, the Nielsen numbers were profoundly horrible: 8.24 million people tuned in, making it the second-least-watched All-Star Game in history.”
“If you’re looking for a big reason outside of cord-cutting, look no further than the backlash baseball is receiving for moving the All-Star Game out of Georgia to Colorado due to the former's new voting laws.”
What’s more, if the league had done its homework, it would’ve known that Colorado actually has more restrictive voting hours than Georgia, Concha says:
“Of course, Colorado's law governing early voting actually has a smaller time window than Georgia’s, showing that Major League Baseball didn't do its homework before abruptly pulling the game out of Atlanta.”
In an update to his piece, Concha notes that the final Nielsen numbers settled at the second-lowest ratings in All-Star Game history:
“The original column stating that this year's All Star Game was the least-watched in history was based on preliminary numbers from major markets. The column has been updated to reflect the final viewership total, per Nielsen Media Research.”