The in-flight purveyor of items you didn’t know you needed - from a glow-in-the-dark toilet seat to a serenity cat pod to baby blanket that looks like a tortilla - has gone belly up, the apparent victim of stiff competition from online retailers.
The company’s revenue plunged from $33.7 million in 2013 to $15.8 million during the first nine months of 2014, and company officials said e-commerce was largely to blame.
“With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog,” acting CEO Scott Wiley said in a statement on Friday.
The decreased readership led Delta Air Line to cancel the catalogue last year and Southwest Airlines planned to follow suit, according to the bankruptcy documents.
“We are extremely disappointed in this result and are hopeful that SkyMall and the iconic ‘SkyMall’ brand find a home to continue to operate.”
So does the Twitterverse, which erupted with sadness and nostalgia at news of the loss:
"Goodbye life-size Garden Yeti: A tribute to SkyMall, the best inflight magazine ever," tweeted one fan.
"What the hell am I going to read on flights now? A real book?!? I think not," tweeted another.
But more eloquently than most, Tim Martin @ timmartinwhy summed up the feelings of millions of bereft SkyMall readers:
[a Bigfoot lawn sculpture wearing a neck pillow pauses at the door]
[he claps twice]
[the lights turn off]