Yoko Ono's Anti-Hunger Campaign: 'Imagine a Nourished and Abundant World'

By the Associated Press | October 10, 2011 | 11:15 AM EDT

FILE - In this July 22, 2011 file photo, Yoko Ono attends the ceremony of Montblanc de la Cuture Art Patronage award in Tokyo, Japan. On Nov. 1, 2011, Yoko Ono will launch “Imagine There’s No Hunger,” a global campaign that will raise money and awareness for childhood hunger and poverty. (AP Photo/Shuji Kajiyama, File)

NEW YORK (AP) — Yoko Ono is launching a global campaign to raise money and awareness to help fight childhood hunger and poverty.

The 78-year-old widow of John Lennon is asking that on Nov. 1, at 1 p.m. EDT, people "take a moment to imagine a nourished and abundant world, where 'the world will live as one.'"

Hard Rock International and WhyHunger are partners with Ono for the campaign called "Imagine There's No Hunger." Various Hard Rock locations will host events on that day aimed at raising awareness.

Sunday would have been Lennon's 71st birthday, and Tuesday is the 40th anniversary of his song "Imagine," which Ono co-produced.

A limited-edition bracelet will go on sale to support the campaign's efforts and people can also text the word "Imagine" to 50555 to donate.