Warner Bros. to Impose 56-Day Delay on DVD Rentals

January 6, 2012 - 4:57 PM

SAN FRANCISCO (AP) — Millions of DVD renters who want to check out Warner Bros' latest movies won't get the chance until nearly two months after the discs are available to buy.

The new restriction will double a 28-day delay on DVD rentals that Warner Bros. reached with Netflix's video subscription service two years ago. A person familiar with the matter explained the new rules to The Associated Press on Friday. The person spoke on condition of anonymity because the changes won't be announced until next week.

The person says Netflix Inc. conceded to the demands for the 56-day rental delay to ensure it can still buy Warner Bros. discs at a discount.

Redbox, another major DVD rental service, says it hasn't agreed to extend its 28-delay on Warner discs.