(CNSNews.com) - First lady Michelle Obama, the nation's leading nutrition and exercise booster, is going to Watertown, Wis. Thursday to promote the health benefits of drinking water.
"Since we started the Let's Move! initiative, I've been looking for as many ways as possible to help families and kids lead healthier lives. I've come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water," said First Lady Michelle Obama in a news release announcing her new campaign.
"That's it – it's really that simple. Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel. So Drink Up and see for yourself."
Mrs. Obama will be joined in Wisconsin by actress Eva Longoria. Also on Thursday, to support the drink-more-water effort, a number of television personalities will drink water on their sets and urge viewers to do the same.
Over the next year, bottled water companies plan to put a "Drink Up" logo on their bottles and packages. And you may also see that logo on outdoor public water fountains.
The Partnership for a Healthier America (PHA), which has Michelle Obama as its honorary chair, is asking Americans to visit www.youarewhatyoudrink.org to join in a virtual "Cheers!" to water, or to find the initiative on Instagram (www.instagram.com/urH2O), tagging their pictures #DrinkH2O.
According to the Associated Press, Watertown, which is located on the banks of the Rock River in southeastern Wisconsin, is home to two companies with ties to the soft drink industry. Wis-Pak Inc., which manufactures and distributes Pepsi-Cola products, has its corporate office there with about 200 workers and is among the city's top 10 employers, according to the local Chamber of Commerce. The smaller 7-Up Bottling Co. is a family-owned beverage distributor.
The White House says Watertown was chosen for today's announcement because of its name, and because it twice won an award for having the best-tasting water in the state.