St. Petersburg Times to change name in January

By the Associated Press | November 1, 2011 | 8:40 AM EDT

St. PETERSBURG, Fla. (AP) — The St. Petersburg Times is changing its name to reflect its growth across Florida's Tampa Bay area.

The newspaper announced Tuesday it will become the Tampa Bay Times on Jan. 1. It has had a Tampa edition for nearly 25 years and the competing Tampa Tribune also covers the area.

Chairman and CEO Paul Tash announced the name change in a column (

Tash says three-quarters of the newspaper's readers live outside St. Petersburg. He says the new name does not signal any change in the newspaper's standards and is not meant to slight the city of St. Petersburg.

He says the newspaper, like the cities and communities it covers, will "have a stronger future as part of a dynamic Tampa Bay region."