(CNSNews.com) – A family values advocacy group has asked the Mars Corporation and its subsidiary Wrigley to stop airing a television ad for Skittles candy that features a young woman french kissing a walrus.
Monica Cole, director of the American Family Association’s OneMillionMoms, told CNSNews.com that the group launched an e-mail campaign on Friday asking its more than 220,000 members to sign a letter to the corporations protesting the ad.
“It’s completely over the line,” Cole said. “It’s not a little peck on top of the head like you might kiss your little puppy on top of the head. When I say really making out they were really making out.”
It is “irresponsible” for Mars and Wrigley to make an ad of this kind that promotes a product used by children, Cole said.
“As a mother and director of OneMillionMoms.com, I am greatly disappointed in Skittles' new ‘Walrus’ commercial,” Cole’s protest letter states. “Skittles Marketing Team may have thought this was humorous, but not only is it disgusting it is taking lightly the acts of bestiality.
“While the shock value of this ad may draw attention to your product, it is harmful to children,” the letter states.
The 31-second ad, which was posted on YouTube on July 2 by “SKITTLESbrand,” is dubbed “Deceive the Rainbow. Taste the Rainbow.” It begins when the kissing session between the girl and the walrus is interrupted.
“What are you doing?” asks a girl who comes upon the “couple.”
“Hey this isn’t what it looks like,” says the girl on the couch.
“Good, because it looks like your making out with my boyfriend,” the second girl says.
After making a pitch for the new Rainbow Skittles claiming that the flavors on the inside might not match the color on the outside, the girl on the couch teases the walrus before the kissing session begins again.
The Mars corporation did not respond to repeated requests from CNSNews.com asking if the ad was appropriate for children and what message the ad is meant to convey to audiences.
Cole said the campaign has sent “tens of thousands” of letters protesting the ad, each with the name and e-mail address of the sender.
“They are not doing this anonymously,” Cole said. “They’re putting their information as far as their name and email address so that Mars sees that it’s actual individuals, it’s consumers – shoppers.”
This is not the first time that OneMillionMoms has lobbied Wrigley to stop what it claims is offensive marketing of its products. When they protested gum packaging that included salacious messages like “I am undressing you with my eyes,” the company apologized and stopped the practice.
“We’re continuing to grow every month,” Cole said. “That’s exciting because of the fact that there is strength in numbers, and we are making a difference by having our voices be heard.”