'Sesame Street' launches anti-bullying campaign

By the Associated Press | October 13, 2011 | 2:40 PM EDT

NEW YORK (AP) — Big Bird's problems getting into "The Good Birds Club" are at the center of an anti-bullying effort being launched by "Sesame Street."

The venerable PBS show will air a special episode Monday that aims to teach preschoolers how to recognize and combat bullying. The show said Thursday that studies say bullying behavior is seen in children as young as 3, so it's important to get the message across.

In the episode, Big Bird is invited to join the club, but a bully won't let him in and makes fun of him. An adult steps in to smooth ruffled feathers.

"Sesame Street" is also offering anti-bullying tips to parents and a video series with experts in the field talking about the problem.