Sara Lee names meats company Hillshire Brands

By the Associated Press | June 5, 2012 | 10:16 AM EDT

NEW YORK (AP) — Food company Sara Lee Corp., which is splitting into two businesses, says it is naming its North America company Hillshire Brands Co.

The business will house brands like Hillshire Farm, Jimmy Dean and Ball Park as well as frozen desserts and other bakery products. The name comes from the Hillshire Farm brand, which Sara Lee purchased in 1971.

The other company to emerge from Sara Lee will be an international coffee and tea company called D.E. Master Blenders 1753, referring to one of its coffee brands, Douwe Egberts, which began in 1753

The two companies are expected to start trading on June 28, after Sara Lee, based in Downers Grove, Ill., completes its split.