(CNSNews.com) - Among Louisiana Republican primary voters who said that strong moral character was the most important candidate quality, former Massachusetts Gov. Mitt Romney finished last in the Republican field, taking only single digits, according to the exit poll published by CNN.
Voters in Saturday's primary were asked which of four qualities was most important in a candidate: that he could defeat Obama, that he was a true conservative, that he had strong moral character, or that he had the right experience.
Thirty-eight percent said the most important quality was that he could beat Obama, 23 percent said it was that he was a true conservative, another 23 percent said it was that he had strong moral character, and 14 percent said it was that he had the right experience.
Among the 23 percent who said the most important quality in the candidate was that he had strong moral character, former Sen. Rick Santorum of Pennsylvania won the support of 71 percent, former House Speaker Newt Gingrich of Georgia won 16 percent, Rep. Ron Paul of Texas won 9 percent, and Romney won 6 percent.
Among the 23 percent who said being a true conservative was the most important quality, Santorum won 73 percent, Paul won 12 percent, Gingrich won 11 percent and Romney won 5 percent.
Among the 38 percent of voters who said being a candidate who can beat Obama was the most important quality, Romney won 50 percent, Santorum won 30 percent, Gingrich won 15 percent and Paul won 3 percent.
The exit poll interviewed 1,499 voters after they left polling places in Louisiana on Saturday.