Report: Obama's campaign more wired than Romney's

August 14, 2012 - 5:40 PM
Obama 2012

President Barack Obama attends a campaign event at the Nelson Pioneer Farm & Museum, Tuesday, Aug. 14, 2012, in Oskaloosa, Iowa, during a three day campaign bus tour through Iowa. (AP Photo/Carolyn Kaster)

WASHINGTON (AP) — A new report says President Barack Obama has an advantage over Republican Mitt Romney when it comes to reaching voters online.

The Pew Research Center says Obama has been more aggressive about communicating through digital and social media platforms. During a two-week period in June, Obama's campaign tweeted an average of 29 times a day. Romney tweeted about once.

Obama's team has also been more active on YouTube, blogs and photo-sharing sites.

Romney's digital director, Zac Moffatt, says more is not always better. He says the campaign is working to get voters to engage in an online conversation — not just to read campaign posts.

Both campaigns are focusing their digital efforts on the economy.