Phased Out: Easy-Bake Oven Loses Its 100-Watt Lightbulb

By ERIKA NIEDOWSKI | September 14, 2011 | 2:50 AM EDT

PAWTUCKET, R.I. (AP) — The famous Easy-Bake Oven that's been cooking up tiny treats for nearly 50 years has gotten a modern-day makeover, without its signature light bulb.

The federal government's move to phase out the incandescent bulb in the name of energy efficiency led to a redesign of the classic toy by Hasbro, which has long used the 100-watt bulb as the oven's heating source.

Some thought the Easy-Bake might be headed the way of the bulb. But instead, the toy got a top-to-bottom redesign, at the heart of which is a new heating element more like that of a traditional oven.

The oven, which retails for $49.99, is purple and curvy and has snazzy graphics. A company vice president says the goal was to make the Easy-Bake resemble a "real appliance," not just a plastic toy.