Trump Says Twitter Is ‘Like Owning the NY Times Without the Losses’

By Penny Starr | May 27, 2014 | 3:36 PM EDT

Donald Trump spoke about branding at the National Press Club on May 27, 2014. ( Starr)

( – Billionaire and entrepreneur Donald Trump told the sold-out crowd at a National Press Club luncheon on Tuesday that Twitter is his preferred way to market his brand of business and politics, and compared the social media tool to owning a profitable New York Times.

“It’s so great,” Trump said of his millions of followers on Twitter. “It’s like owning the New York Times without the losses, if you think about.”

Trump was asked by the Press Club to speak about branding, but he weighed in on a wide range of issues from Obamacare being “a disaster” to Wall Street’s opposition to the Keystone XL Pipeline’s construction.

“These people couldn’t give a crap about the environment,” Trump said. “They’re invested heavily in oil and gas.”

“They don’t want the competition,” Trump said.

Trump said people use Twitter and other social media to promote their brand.

“I will tell you today you have Twitter, you have Facebook, and you have Instagram,” he said.  “I mean, you have all of these different things that are so amazing.”

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“I have millions of followers,” Trump said. “Millions.”

Trump said Twitter has replaced The Trump Organization’s use of press releases to get the word out.

“I don’t do press releases,” he said. “If I want a press release I just put it on Twitter and I’ve got a press release.”

“It’s so great,” Trump said. “It’s like owning the New York Times without the losses, if you think about it.”

“No, it is,” he  said. “You’ve got millions of people watching and if I want to say something, I just put it out and, all of a sudden, I’m reading stories about it the next day.”

“It’s really fantastic,” Trump said. “I love it, frankly.”

Trump also said he has not ruled out running for president in 2016, if he does not see “the right person” in the field of Republican candidates.