Under the headline “Smut, Refreshed for a New Generation,” reporter Erik Piepenburg wrote about Joe Rubin and Ryan Emerson, who started their business in 2012 “to catalog, restore and help release old X-rated films for home video and theatrical markets.”
The business “plans to introduce to a new generation the lost and forgotten films from what’s considered the golden age of American hard-core filmmaking, roughly 1969 to 1986,” the article stated.
In the 1980s, “home video brought pornography into living rooms,” the article noted, putting an end to porn in theaters.
In profiling the two men running the company, the article stated that Rubin began watching pornography as a child.
“Mr. Rubin’s interest in film archiving started early, when he persuaded his mother to buy him vintage films, including the explicit kind,” the article stated.
“To my 10-year-old mind, they were entertaining B movies,” Rubin is quoted as saying in the article. “I would fast-forward through the sex to get to the plot, which is counterintuitive. But I was 10, so sex wasn’t on my brain yet.”
Of his business Rubin said: “Horror and sex is what sells.”
The website for Vinegar Syndrome – a term that refers to the smell of decaying film – describes the focus of the business as “film restoration.” The films available for sale on the site, however, are all X-rated. A link to a sample of the films on YouTube is also on the site.
The New York Times article also includes a slide show (dubbed “Colorful Reminders of a Golden Age”) of some of the movie posters for films offered by Vinegar Syndrome, including “I Wish I Were In Dixie” – “The War Was In Progress and She Wanted To Find The Man With the Biggest Gun,” and “Wanda Whips Wall Street.”