NBA talks need economic move to end the lockout

By BRIAN MAHONEY | October 29, 2011 | 4:40 PM EDT

NEW YORK (AP) — Anyone who has been to a car dealership, or bought a home, understands how negotiating works.

One side offers a number, the other counters, and they meet somewhere in the middle and make a deal.

That's not the way it's working in the NBA's labor standoff — even with potentially $2 billion at stake for each side. Talks have broken down each of the last two weeks with little movement and the same answer: "We're here, they're there, and that's that."

That won't get players back on the court or fans in the seats.

And with both sides so entrenched, it might be a question of when, not if, another round of cancellations will be necessary.

Says NBA Commissioner David Stern: "We'll go to the office Monday and see what to do about this big mess."