Matthew McConaughey to pitch for Lincoln brand

August 21, 2014 - 8:34 AM
Lincoln McConaughey

FILE - In this June 19, 2014 file photo, Matthew McConaughey arrives at the Critics' Choice Television Awards at the Beverly Hilton Hotel in Beverly Hills, Calif. Ford's luxury Lincoln brand says the Oscar-winning actor will appear in a series of TV and digital ads featuring Lincoln's new small SUV, the MKC. (Photo by Richard Shotwell/Invision/AP, File)

DETROIT (AP) — Oscar-winning actor Matthew McConaughey is the new spokesman for Ford's luxury Lincoln brand.

Lincoln says McConaughey will appear in a series of TV and digital ads featuring Lincoln's new small SUV, the MKC.

McConaughey has a multiyear contract with the brand.

The actor says in a statement that he is a longtime admirer of Lincoln. In his 2011 movie "The Lincoln Lawyer," McConaughey stars as an attorney who works out of the back of a 1988 Lincoln Town Car.