Lochte struggles to balance demands of TV, pool

By PAUL NEWBERRY | February 17, 2013 | 7:30 PM EST

ORLANDO, Fla. (AP) — Ryan Lochte is warming to the idea of being a TV star.

It's not doing much for his swimming, though.

Lochte is struggling to balance the demands of getting ready for this summer's world championships and filming a new reality television show, which begins airing on E! in April.

The 11-time Olympic medalist concedes that "What Would Ryan Lochte Do?" has been "consuming my life," making it difficult to do enough training to be consistent in the pool. He's supposed to be at nine practices a week, but rarely makes more than four or five.

But Lochte stresses that swimming needs the sort of publicity that comes from the TV show. He vows to get his training back on track as soon as he's done filming, in about six weeks.