NEW YORK (AP) — Lil Wayne is hoping his performance on the MTV Video Music Awards will be so good, fans will rush out and get his new album: He's making it digitally available at midnight after Sunday's show.
The rapper says he's the first artist to release an album this way after an awards show and hopes he can "open the door for others."
"Tha Carter IV" will be available on iTunes, Amazon.com and other digital outlets. The physical album will hit stores Aug. 29.
The strategy is similar to that used by Jay-Z and Kanye West for their "Watch the Throne" collaboration, which was available exclusively on iTunes for several days before hitting physical retailers.
Lil Wayne is up for two VMA awards. The show will air live from Los Angeles.
Nekesa Mumbi Moody is the AP's music writer. Follow her at http://www.twitter.com/nekesamumbi