‘Junk Mail’ Seen As Contributing to ‘Climate Change’

By Susan Jones | April 1, 2009 | 6:02 AM EDT

(CNSNews.com) – In an age of big government, the city of San Francisco is trying to protect its citizens from junk mail. There’s also a “global warming” twist.
The San Francisco Board of Supervisors on Tuesday passed a resolution calling on California to create a Do Not Mail Registry, which would give people the choice to stop receiving unwanted junk mail.  The vote was 9-2.
"San Francisco is the first city in the United States to take political action against junk mail, marking the beginning of a long-awaited government intervention to protect citizens from relentless and predatory junk mailers," said Todd Paglia, executive director of ForestEthics, the group that led the “Do Not Mail” campaign.
"Reducing junk mail is in keeping with our nation's efforts to reduce our carbon footprint and lead more sustainable lifestyles," said San Francisco Supervisor Ross Mirkarimi, who sponsored the resolution. "Just as Do Not Call overcame industry opposition to become the most popular consumer rights bill in history, I hope that this resolution will empower our representatives on the state and federal level to represent their constituents on this issue."
ForestEthics argues that junk mail contributes to “climate change.” The group claims that every year, 100 million trees are logged to produce the 100 billion pieces of junk mail that Americans receive.
“Junk mail's production generates the carbon emissions of over 9 million cars,” ForestEthics said. It “accounts for 30% of all the mail delivered in the world, though 44% of it goes to landfills unopened.”
Bills calling for Do Not Mail Registries have failed in more than 20 states – “despite widespread frustration with junk mail,” ForestEthics said.
The non-binding resolution passed in San Francisco on Tuesday marks the first time American lawmakers “have withstood pressure from the direct mail industry and the U.S. Postal Service.”

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