Israel: Facebook protest targets price of cheese

By the Associated Press | June 17, 2011 | 3:59 AM EDT

JERUSALEM (AP) — In a region rife with Facebook-fueled uprisings, Israelis have launched a modest revolt of their own — against the price of cottage cheese.

By Friday, more than 75,000 people had joined a Facebook group vowing to boycott cottage cheese, a staple of the Israeli diet, until prices dropped.

Spooked by the outrage, some supermarkets have already put cottage cheese on sale.

The price has rocketed up 39 percent since 2008, according to the financial daily The Marker. A 250-gram container is now sold in many supermarkets for close to 8 shekels ($2.30).

Consumers blame price-fixing by the three large companies that control the market.

Protest organizer Yitzhak Alrov says the cheese is "just a symbol" of the high cost of living in Israel.