Home Depot Says PFLAG Misrepresented Company's Position
July 7, 2008 - 7:19 PM
1st add: Includes new information on re-run PFLAG news release
(CNSNews.com) - An official with Home Depot's corporate headquarters said Wednesday that a pro-homosexuality organization misrepresented the company's support for a Father's Day promotion launched by the group.
Home Depot Public Affairs Manager Mandy Holton said Parents, Families and Friends of Lesbians and Gays (PFLAG) issued an erroneous new release last week, which incorrectly stated that the company was sponsoring the PFLAG promotion.
"We had asked them not to issue that news release," said Holton. PFLAG's press release said the company was sponsoring a promotion in which people contributing $100 or more to PFLAG would receive a $25 Home Depot gift certificate.
But according to Holton, PLFAG went ahead and issued a statement "which we did not approve," because it "positioned" Home Depot as the promotional sponsor.
Home Depot did make a grant to PFLAG last month in the amount of $2,500, which Suzanne Apple, vice president of community relations for Home Depot, said was awarded to the group to help provide counseling for people who openly declare their homosexuality.
However, Holton said the grant was not mentioned in the erroneous PFLAG news release, only the group's Fathers Day promotion. PFLAG officials were not immediately available for comment.
The company makes about 30,000 grants each year, according to Apple, and has a budget of $25 million for charitable contributions.
However, a May 30 PFLAG news release that had apparently been removed from the group's Internet web site on or before May 5 was available again the following day.
The group's site search engine returned information on the news release Tuesday, but no statement was included with the group's other public relations statements that day.
The PFLAG statement that ran Wednesday made also note of Home Depot's $2,500 grant, contradicting an earlier statement by a company official.
Home Depot makes about 30,000 grants each year, according to Apple, and has a budget of $25 million for charitable contributions.
-More to Follow-