Hola, Hulu! Univision telenovelas come online

October 5, 2011 - 11:15 AM

LOS ANGELES (AP) — Univision, the nation's No. 1 Spanish-language broadcaster, is bringing its popular telenovelas and other prime-time TV programming to online video service Hulu.

The multi-year agreement is the first major online deal since Univision settled with Mexican show producer Televisa late last year for the right to show Televisa shows to U.S. audiences online. It gives Hulu a way to sell advertising to a growing Hispanic population and to get them to pay for subscriptions to unlock more content.

Hulu says it will launch the service with a revamped website later this year.

Univision has turned to the online video service for its reach and advertising sales force. It also plans to put programming on its own website next year with a system that is reserved for pay TV subscribers.