(CNSNews.com) - "It's time to raise the stakes in our demand that Defense Secretary Donald Rumsfeld be fired," says the anti-Bush group MoveOn.org.
"We need your help today to put a powerful new TV ad on the air," the group says in a fund-raising pitch on its website.
MoveOn.org says its new ad will "make sure everyone in the country knows about Rumsfeld's direct responsibility for the prisoner debacle.
The ad opens with video of the Statue of Liberty wearing a hood over its head.
An announcer says that "something has gone terribly wrong" in Iraq, then adds, "It's been reported that Donald Rumsfeld initiated a plan that encouraged the physical coercion and sexual humiliation of prisoners, violations of international law. Rumsfeld has placed the men and women under his command in even more danger.
"Why hasn't George Bush fired this man?," the tag line asks.
The MoveOn.org website explains that contributions are not tax deductible "because they will be used to influence legislation.