First Lady Reaches Out to Faith-Based Groups With Healthy Eating Video Challenge

By Susan Jones | February 13, 2012 | 5:59 AM EST

First lady Michelle Obama gestures as she speaks at a Let's Move event with children from Iowa schools, Thursday, Feb. 9, 2012, at the Wells Fargo Arena in De Moines, Iowa, during her three day national tour celebrating the second anniversary of Let's Move. (AP Photo/Carolyn Kaster)

( - Even as her husband alienates faith-based institutions over his contraceptive mandate, First Lady Michelle Obama is reaching out to them -- inviting faith-based, community, and other non-profit organizations to create "inspiring videos about their efforts to reverse the trend of childhood obesity."

Saturday, on the second anniversary of her "Let's Move" project, Mrs. Obama announced a "Communities on the Move" video challenge that is intended to recognize community efforts to promote healthy lifestyles for children.

“America’s faith communities play a crucial role in guiding and strengthening not only our spiritual health, but our emotional and physical health as well,” said First Lady Michelle Obama. “Over the past two years, I’ve been inspired by all of the faith leaders and congregations who have taken action to get active and eat healthier, and so we’re launching our Let’s Move! video contest to highlight some of the best examples."

The U.S. Agriculture Department said the "Communities on the Move" challenge will accept videos between one and three minutes long that have a "clear connection" to Let's Move.

Videos must focus on (1) healthy eating, (2) physical activity, and/or (3) access to healthy, affordable food. At some point in the video, the video must direct viewers to the Let's Move! Web site for more information.

"As trusted community leaders, faith and neighborhood organizations are well positioned to initiate and coordinate activities that encourage healthy living," said the news release.

The contest will have two winners -- one selected by administration staffers and another by public voting. Both winners will be invited to Washington, D.C., for a Let’s Move! event at which they will play their video.

Winners will be announced in June 2012.

Mrs. Obama said she can't wait to hear some of the stories first-hand at the White House.