Amtrak Recruiting LGBT Passengers
(CNSNews.com) - Amtrak has announced the launch of three microsites targeting specific segments of the population: MyBlackJourney.com, AmtrackRideWithPride.com and DescrubeNotreAmerica.com.
In an Amtrak news release, the government-funded intercity train service company says the new websites launched last week, “provide connections to Hispanic, African and LGBT travelers.”
“AmtrakRideWithPride.com speaks to the Lesbian, Gay, Bisexual, Transgender (LGBT) traveler. The site is loaded with photos, testimonials and blog posts from Amtrak’s LGBT editor Mark Mastro,” the release says.
“My job is to travel across the country, see new sites and connect with everyday people,” said Mastro. “More importantly, I share my experiences with those who are seeking a travel experience that makes them feel comfortable.”
Amtrak quotes MyBlack Journey.com editor Saunya Connelly as saying, “This site will include cultural destinations and reflect the historical journey of African Americans living here.”
Liliana Lopez, Amtrak editor of DescubreNorteAmerica.com (in English, "Discover North America") says, “Diversity begins with respect. Respect for the community, for culture and, of course, for you.” Amtrak says this site was developed in Spanish and provides culturally relevant information on train travel.
Amtrak received $1.3 billion in government funding for 2013.
At the time of publication, CNSNews.com had received no response from Amtrak about the cost of the targeted websites.