Doritos enlists The Lonely Island for Super Bowl

By MAE ANDERSON | September 27, 2011 | 8:05 AM EDT

NEW YORK (AP) — The football season just started, but Doritos is already thinking about the Super Bowl.

The brand is going to have its sixth annual "Crash the Super Bowl" contest, which allows viewers to submit their own Doritos commercials and fans to vote on their favorites to appear during the big game. If the ads score well on the USA Today Ad Meter, which measures the popularity of Super Bowl commercials, contestants win cash prizes of up to $1 million.