Boosted by relaunch, DC overtakes Marvel
PHILADELPHIA (AP) — Call it a relaunch bump and jump.
DC Comics overtook long-time rival Marvel for the first time since 2002 after figures for October sales of comic books showed the publisher of relaunched versions of Superman, Batman, the Flash and others, gathering 51 percent of the market share for the month compared with nearly 30.3 percent for Marvel.
That's according to Diamond Comic Distributors Inc., the Baltimore, Md.-based distributor of comics to more than 4,000 retailers worldwide. Diamond Comic Distributors released the sales data on Friday. DC accounted for seven of the top 10 selling comic books last month, while Marvel had three.
DC recently relaunched its superhero titles earlier this year, dubbed "The New 52," featuring new origins and costumes for its many characters.