Apple starts selling latest iPhone on Friday

By the Associated Press | October 14, 2011 | 8:10 AM EDT

Fehmeeda Bakhshi from Reading, England holds up her purchase of two iPhone 4S's outside the Apple Store in Covent Garden, as the new iPhone 4S, which went on sale in London, Friday, Oct. 14, 2011. (AP Photo/Kirsty Wigglesworth)

NEW YORK (AP) — The new iPhone is now available in stores.

Apple Inc. started selling the iPhone 4S in the U.S. at 8 a.m. Eastern. It'll be available at 8 a.m. in each time zone. Apple stores are selling them, as are AT&T, Sprint and Verizon Wireless stores. Some Best Buy, Target and Walmart stores and authorized resellers are also carrying the phones.

The base model of the iPhone 4S costs $199 with a two-year contract. Customers have a choice of white or black.

The phone — Apple's fifth — has a faster processor and an improved camera compared with last year's model. However, some customers and investors were disappointed that Apple didn't launch a more radical new model. It's been more than a year since Apple's previous model was released.