Amazon Unveils $199 Kindle Fire Tablet

By PETER SVENSSON | September 28, 2011 | 11:10 AM EDT CEO Jeff Bezos unveils the new Kindle family - Kindle Fire ($199), Kindle Touch 3G ($149), Kindle Touch ($99), Kindle ($79) - at a September 28, 2011 press event in New York . Photo Distributed by newscast for Camera 1

Amazon CEO Jeff Bezos says the company is releasing a $199 tablet computer called the Kindle Fire on Nov. 15, challenging Apple's iPad by extending its Kindle brand into the world of full-color, multipurpose devices.

The Kindle Fire is about half the size of the iPad, making it a close match with Barnes & Noble's Nook Color tablet, which came out last year. But while Barnes & Noble sees the Nook Color as jazzed-up e-reader, Amazon has broader goals for the Fire, as a platform for games, movies, music and other applications.

Bezos also showed off three new black-and-white Kindle models, including its cheapest one ever, at $79. A touch screen model will cost $99, and one with cellular network access will cost $149.